Nubank is currently the leading Fintech in Latin America. In 2014, the company launched its first product, a credit card, free of fees, that is managed entirely via mobile application. More than 20 million people have already applied to get the card and the company now has 6 million customers. In 2017, Nubank also launched its rewards program, Nubank Rewards, and NuConta, a digital account that is already used by more than 4 million Brazilians. To date, Nubank has raised about $ 420 million in seven rounds of investment. In 2019, Fast Company chose Nubank as the most innovative company in Latin America. Nubank also ranked 36th among the 50 Most Innovative Companies of the world.